For the third time young fashion designers’ contest MERINGUE will take place in the Riga. The
final fashion show will be held on the 25th of November at 6.30 p.m., in newly opened venue of
culture Hanzas Perons. On the 26th of November at 11 a.m. fashion enthusiasts are invited to attend conference “Fight For Beauty” held at the Kaņepe Culture Centre where industry specialists fromLatvia, Italy, Czech Republic and Macedonia will discuss will discuss the role of fashion anddesign in society. This year the contest MERINGUE is organized as a collaboration projectbetween two organizations – LCA Latvian Culture College and Latvian Fashion Chamber.
Eleven collections qualified for the finals, of the 20 entries submitted to the fashion contest.
The authors of the collections are students or graduates from the Art Academy of Latvia, Riga
Technical University, Riga School of Design and Art and Liepaja School of Music, Art and Design. The collections will be judged by an international jury led by Liubov Popova, fashion journalist and a professor at the New Academy of Fine Arts in Milan. In the finale of the fashion show two guest collections will be showcased –the collection for people with disabilities “Illuminated” by fashion designer and the contest’s ambassador Laima Jurča, as well fashion designer’s Iveta Vecmane latest collection “MELANCHOLIA III ETHNOGRAPHY II”
The motto of this year’s contest is The Fight for Beauty. It is designed to
reflect on the role of fashion design in a broader context and the relative power and responsibility of each fashion designer to foster the wise use of design. Inspiration comes from the ancient Eastern general, military strategist and philosopher Sun Tzu. He’s considered as one of the world’s greatest military thinkers and known for his alternative approaches to warfare. He motivated to fight to mark order in existing chaos and draw borders that result in peace.
Contest’s ambassador Laima Jurča admits that the MERINGUE project is the only project of its kind in Latvia, which is being implemented in collaboration between prospective fashion managers and fashion designers. The curators of the Young Designers’ Contest MERINGUE are Dita Danosa, Chairman of the Board of Latvian Fashion Chamber and Daina Gaga-Eke, Head of Fashion and Design direction at the Latvian Culture College.
Anyone who is interested in the Contest’s final fashion show is welcomed to attend the event. Tickets can be purchased online on www.ticketshop.lv. Fashion show will be broadcasted on national television “Rīga TV24” on Sunday 29th November. The project is funded by the State Culture Capital Foundation and made in cooperation with the JSC “Latvijas Valsts meži”, “Rīga TV24”, Radio SWH, JCDecaux, “Pastaiga” magazine and “Lilit LOOK” magazine, Milan’s New Academy of Fine Arts, “Stockmann” and “Rūpju bērns” organization’s enterprise “RB kafejnīca”.
The fashion contest organization tradition was founded in 2016 by “Latvian Fashion Chamber”. “Latvian Fashion Chamber” is the largest and most active non-governmental fashion organization created by industry specialists in 2010. The goal of the company is to expand and encourage Latvian fashion industry’s growth by organizing fashion shows, discussions, presentations, contact exchange and giving a chance to Latvian fashion designers and fashion brands to promote their collections to a local and international range of clients and support Latvian fashion consumption in society.
LCA Latvian Culture College offers education in the culture management, contemporary dance and library with different specializations. Currently LCA Latvian Culture College is the only educational institution in the Latvia, which provides fashion management study program. Project “MERINGUE” was made in 2017 as a study practice project with the purpose to create a better cooperation prospective managers and fashion designers.