Natalija Jansone

Designer Natālija Jansone created her first collection 'Sugar' in 1997. Since then she has been announcing herself every season. At the moment, Natālija is one of the top fashion designers of Latvia. She is a graduate of Saint Petersburg State University, Faculty of Oriental Studies, where she studied Korean philology. During her studies, she went to South Korea and lived there for two years.

In 2005, Natālija Jansone won the European Union contest for designers, and got the chance to participate in the exhibition ‘EU bridge to Japan’. In the same year, she received four orders from the largest Japanese trading companies. Natalie has won the ‘Export and Innovation Award 2006’ by the Ministry of Economics of the Republic of Latvia for special achievements in export. In 2006 and 2007, she was recognised as the “Best Designer of the Year”. In 2014, the leading Japanese fashion magazine Ginza recognised the uniforms designed by Natālija Jansone fot the cabin crew of the Latvian national flight company airBaltic as one of the best in the world.

In 2015, the Natalija Jansone brand underwent repositioning, putting more emphasis on ready-to-wear items for the international market. The brand regularly participates in the prestigious Paris trade show Tranoi Femme and it can be bought in shops in Japan, South Korea, Hong Kong, France, Germany, Belgium, the Netherlands, Switzerland, Ireland, Kazakhstan, Russia, Belarus, and, of course, in Latvia.

Her love for Asia and its culture has significantly influenced the designer’s style, therefore her collections are laconic with an oriental mood. Natālija’s collections are like a haiku in the fashion language – elegant, restrained and precisely cut. The designer describes her style as the synthesis of comfort, cosiness, colour, and shape, where a qualitative fabric plays a great role in the inspiration.


Gemstones A17/W18

Seaside, SS2017

Bilbao, A16/W17

Ponytail, SS2016

London, A15/W16

Garden, SS2015

Places to buy Latvia: 

Conceptstore Taste Latvia

Natalija Jansone Studio

 Other countries:

Full list see –